PengenalanStrategiPemasaranYangEfektifPadaUMKMKuliner KelurahanCibeureum

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Rina Indrayani Agus Rahmat Hermawanto Harya Gusdevi

Abstract

Communityserviceactivitiescarriedoutby theCommunityServiceTeam intheCibeureum CimahiVillage aimtoprovideknowledgeabouttheneedformarketingstrategiestotightentheproductsproduced.Theaim is to increaseproduction andintroduceproductsto themarket. Thedirectbenefitofthiscommunity service activity isasadditionalknowledge,skillsandexperienceto MSMEowners relatedtomarketing toincrease marketing reach.Anotherexpectedbenefit isinmanywaysthatcanbedonesothatincomeincreases. Communityserviceactivitiesarecarriedoutintheformoftrainingwiththeprovisionofmaterialsandthe useofmarketing practicesusing mediadevicesormobilephones. Thetargetaudience for thiscommunity serviceactivity is theownersofSMEs in theCibeureum Village,Cimahi,totaling30people.Themethodof activitiesusedin community serviceisthemethodof lecture,questionandanswer,discussionandpractice. Evaluation ofactivities used in communityserviceis the aspectofknowledge andskills

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How to Cite
INDRAYANI, Rina; HERMAWANTO, Agus Rahmat; GUSDEVI, Harya. PengenalanStrategiPemasaranYangEfektifPadaUMKMKuliner KelurahanCibeureum. SNPMas : Seminar Nasional Pengabdian pada Masyarakat, [S.l.], p. 468-474, dec. 2019. Available at: <https://ejurnal.dipanegara.ac.id/index.php/snpmas/article/view/408>. Date accessed: 24 feb. 2020.
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