PengenalanStrategiPemasaranYangEfektifPadaUMKMKuliner KelurahanCibeureum

Abstract

Communityserviceactivitiescarriedoutby theCommunityServiceTeam intheCibeureum CimahiVillage aimtoprovideknowledgeabouttheneedformarketingstrategiestotightentheproductsproduced.Theaim is to increaseproduction andintroduceproductsto themarket. Thedirectbenefitofthiscommunity service activity isasadditionalknowledge,skillsandexperienceto MSMEowners relatedtomarketing toincrease marketing reach.Anotherexpectedbenefit isinmanywaysthatcanbedonesothatincomeincreases. Communityserviceactivitiesarecarriedoutintheformoftrainingwiththeprovisionofmaterialsandthe useofmarketing practicesusing mediadevicesormobilephones. Thetargetaudience for thiscommunity serviceactivity is theownersofSMEs in theCibeureum Village,Cimahi,totaling30people.Themethodof activitiesusedin community serviceisthemethodof lecture,questionandanswer,discussionandpractice. Evaluation ofactivities used in communityserviceis the aspectofknowledge andskills